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Myhre Group designs Hollywood District project

Daily Journal of Commerce

April 26th 2011

A planned transit-oriented development is expected to appeal to young, urban dwellers when it opens adjacent to the historic Hollywood Theatre. The building, designed by Myhre Group Architects, will feature 51 market-rate apartment units, ground-floor commercial space and an internal courtyard and pedestrian plaza.

"We've worked really hard to create a really interesting design that respects the theater but creates an exciting and livable apartment community," firm principal Jeff Myhre said.

The ground floor is intended to be transparent and allow a lot of movement throughout the commercial spaces.

A central plaza will allow public exploration of the area. Ultimately, movies will be shown on the exterior of the Hollywood Theatre's western wall, which will face the interior of the courtyard. Myhre said.

Myhre acknowledged that a triangular-shaped site in a prime location posed challenges.

"We not only have to respond to design a building that is architecturally appropriate, but we also want to create a unique central location that is a signature of Hollywood District," Myhre said.

Design plans involve vacating Northeast 41st Street, the small side street that connects Broadway Street and Sandy Boulevard, to accommodate an expansion of the public plaza space.

"We want an enhanced pedestrian streetscape and we want this building and its design to give back to the community," Myhre said.

The 45,000-square foot building will include a variety of different materials, from traditional brick veneer to metal panels. The goal, Myhre said, was to break down the scale of the structure so that it appears as a series of buildings.

The building facade closest to the theater entrance was designed to appear simple and traditional.

"The design allows the theater to be the shining star," Myhre said.

The project is undergoing design review; ground is expected to be broken in late summer. The owner and general contractor is Creston Homes LLC. Other Myhre Group team members include Don Sowieja, principal in charge, and Erik Winter, project designer.