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Rose Villa offers gold standard living for newest retirees

The Oregonian

November 23rd 2014

Over the next 18 years the baby-boomer generation will be turning 65 at a rate of 8,000 per day, according to statistics from AARP. With this new generation of retirees comes a whole new concept of what retirement means. Baby boomers are putting a new face on the retirement communities which encourage independence and offer plenty of amenities.

Rose Villa - spread across 22 acres of lush green space, with scores of gardens and serene outdoor views - is on its way to becoming the gold standard for the new generation of retirement communities in the nation. Rose Villa is a nonprofit continuing care retirement community, offering options from independent living to in-home supportive services and 24-hour nursing care.

In addition to the amenities and services already at Rose Villa, which has a rich 50-plus year history serving the Portland area, the community currently is in the process of expanding its offerings. Expected for completion in spring of 2016, the project includes the addition of a preforming arts center, aquatic center and the construction of a Main Street complete with two mixed-used buildings with 35 apartments, a new restaurant, rooftop lounge, and a fitness center.

"We're a unique community in that we're building pocket neighborhoods featuring garden cottages," said Vassar Byrd, CEO at Rose Villa. The neighborhood look and feel is being built purposely to help residents feel centered and connected. The redevelopment will create a "main street" around which amenities, apartments and cottages will be located. The main street will feature a cafe, an art studio, continuing education classes and a spa among other exciting amenities.

The expansion is in addition to the variety of accommodations already offered by Rose Villa, which include studios and one, two or more bedroom Classic cottage-style apartment homes. Each home has its own front and back doors to allow for people to have their own private garden space. The interior of cottage-style apartments can be customized in order to meet individual residents' needs. The size for accommodations range between 400 and 2,000 square feet.

Other amenities that add to the livability factor of Rose Villa include its pet-friendly atmosphere, complete with a dog park for residents and their furry friends to enjoy; an on-site restaurant called Harvest Grill that caters to individual dietary needs, including gluten-free and vegan; and a 2-acre community garden with seasonal farmer's market.

"Our residents run the community garden and have a farmer's market on Tuesday's during the growing season." Said Byrd. "All proceeds from the farmer's market go back to the Rose Villa Foundation, and any produce that doesn't sell is donated weekly to the Annie Ross House."

The variety of menu selections and locally sources food in the restaurant continues to be a huge draw for residents, Byrd added. Sue Griffin of Vancouver specifically chose Rose Villa as her retirement destination based on the vegan options available at Harvest Grill. Griffin is scheduled to move to Rose Villa in 2016 when construction of her new residence there is completed.

"At Rose Villa, you're not going to have to fit yourself into a standardized community," said Byrd, " We encourage our residents to be themselves and to continue to grow as individuals."

Byrd said that 68 of the 75 new homes being built as part of the expansion are already presold. "We have a few beautiful residences still available, but they won't last long," she advised. The average age of those Charter Members is 72, and considering how healthy and active they are, we expect that once we are sold out it may be some time before there is availability or choices for specific floor plans.

A lunchtime orientation session will be held for those interested in learning more about the redevelopment and how to reserve one of the last remaining residences. The session is scheduled for 11 a.m. on Dec. 4. Reservations are required by calling 877-385-0496.

ADDRESS: 13505 S.E. River Road, Portland
PHONE: 877-385-0496
WEBSITE: www.rosevilla.org
SERVICES: A pet-friendly, non-profit active and continuing care retirement community located on a 22-acre campus offering cottage homes and a continuum of care, from independent living to supportive services in-home to 24-hour nursing care.
AMENITIES: 24-hour licensed nursing on site, 2-acre community garden, seasonal farmer's market, salon for men and women, fitness center, library, wood shop, art studio and resale shop, continuing education classes, easy access to public transit and complimentary transportation service on site.
REDEVELOPMENT: Currently underway, the project is adding 75 new residences and creating a "main street" look and feel. Expected completion is spring 2016.